Job Category/Programme: Administrative
Description
We are looking for a well-rounded marketer with strong digital expertise to join NAFA’s Marketing & Communications Office.
This is not a role for someone who simply runs campaigns, reads reports or manages an agency. We are looking for someone who is curious about audiences, understands what makes marketing work and is always looking for ways to make it better.
You will help NAFA reach and engage prospective students and parents in Singapore and priority international markets, with digital marketing as one of your key areas of expertise.
That means thinking about the whole journey — from someone discovering NAFA for the first time on TikTok, Instagram, YouTube or Google, to exploring a programme, attending Open House, submitting an application and eventually joining NAFA.
You should be comfortable with both the big picture and the details. One moment you may be thinking about how we should reach a particular audience. The next, you may be looking at search behaviour, campaign results or a landing page to understand what we can do better.
You will work with agencies, but the agency should not be doing your thinking for you. We expect you to understand the channels, ask good questions, challenge recommendations when needed and develop your own point of view.
Just as importantly, you will not work in a digital silo. You will be part of an integrated MCO team and will contribute to wider marketing, communications and institutional priorities beyond your immediate portfolio when required.
We believe good marketing is never really finished. Small improvements, made consistently, can make a big difference.
Roles and Responsibilities
- Think About the Whole Audience Journey
- Plan and deliver integrated marketing campaigns that support NAFA’s student recruitment and institutional priorities.
- Work with Student Admissions, academic teams and MCO colleagues to understand our audiences, their needs and the strengths of our programmes.
- Turn these insights into clear marketing approaches, messages and campaigns that resonate with prospective students and parents.
- Think across the full journey — from awareness and consideration to enquiry, application and enrolment.
- Understand how digital advertising, social media, content, web, email, events and other touchpoints should work together rather than as separate activities.
- Bring an audience and market perspective to campaigns in Singapore and priority international markets.
- Drive Digital Marketing
- Lead NAFA’s digital performance marketing across paid search, paid social and other relevant digital channels.
- Develop audience, media and channel recommendations aligned with campaign and recruitment objectives.
- Manage digital marketing budgets and work with agencies to improve campaign performance and effectiveness.
- Use platforms such as Google Ads, Meta Ads Manager and Google Analytics to understand what is happening and what we should do next.
- Look beyond our own dashboards to understand search trends, audience behaviour, competitor activity and changing digital habits.
- Stay curious about developments such as AI-powered search, recommendation algorithms and emerging platforms that may affect how people discover and choose institutions.
We want you to ask questions such as:
What are prospective students looking for?
Which audiences and messages are responding?
Where are we losing them along the journey?
Are we putting our resources in the right places?
What should we test next?
- Turn Data Into Decisions
We are not looking for someone who simply reproduces dashboards.
We want someone who can look at the data and ask: So what?
- Translate campaign and audience data into clear insights and practical recommendations.
- Explain what is working, what needs attention and what should change.
- Look for opportunities to improve targeting, messaging, creative, content, landing pages, media allocation and the wider audience journey.
- Conduct post-campaign reviews and apply the learning to future campaigns.
- Present insights clearly and concisely so that colleagues and management can make better decisions.
- Be a Strong Business Partner and Team Player
- Build effective working relationships with Student Admissions, academic teams and colleagues across NAFA.
- Understand the issue or opportunity before jumping straight into execution.
- Bring a marketing point of view and advise stakeholders on how best to reach and engage their audiences.
- Work closely with MCO colleagues across content, social media, communications, web, brand and events to deliver coordinated campaigns.
- Contribute actively to broader MCO and institutional priorities, including recruitment campaigns, Open House and other major initiatives.
- Be willing to step beyond your immediate portfolio when the team needs support.
- Share your digital knowledge and insights with colleagues and learn from their areas of expertise as well.
- Get the Best From Our Agencies and Partners
Our agencies are partners. They are not our marketing department.
- Prepare clear briefs and set meaningful objectives and KPIs.
- Manage agencies and external partners for quality, timeliness, performance and value.
- Understand recommendations well enough to question and challenge them where needed.
- Apply independent judgement rather than relying solely on agency advice.
- Look actively for opportunities that our partners may not have identified.
- Manage assigned budgets and deliverables responsibly.
Requirements
- Degree in Marketing, Communications, Business or a related discipline.
- Around 6–8 years of relevant marketing experience, including strong experience in digital and performance marketing.
- Experience planning and delivering integrated marketing campaigns across digital and other marketing channels.
- Strong working knowledge of paid search, paid social, digital advertising, audience targeting, optimisation and campaign measurement.
- Good working knowledge of platforms such as Google Ads, Meta Ads Manager and Google Analytics. Familiarity with Google Tag Manager, dashboards, CRM or marketing automation platforms would be an advantage.
- Strong analytical skills and the ability to turn data into useful insights and recommendations.
- Broad understanding of marketing and communications, including content, social media, web, branding, events and audience engagement.
- Good written, verbal and presentation skills, with the ability to make complex information clear and easy to understand.
- Strong interpersonal and stakeholder-management skills.
- A collaborative, team-oriented approach and a willingness to contribute beyond your immediate portfolio.
- Proactive and resourceful, with the confidence to develop a point of view, make recommendations and take ownership of your work.
- Comfortable working independently in your area of expertise while also being part of a wider team.
- Experience in education, arts and culture, youth marketing or another audience-focused sector would be an advantage.
- Experience marketing to audiences in Singapore and international markets would also be an advantage.
You’ll Be a Good Fit If...
You are a digital specialist, but you think like a marketer first.
You are curious about audiences, comfortable with data and interested in ideas, content and creative work. You do not simply report what happened — you form a view on why it happened and what we should do next.
You are also a team player. While digital may be your area of expertise, you enjoy working across different marketing and communications disciplines and are happy to contribute beyond your immediate portfolio when needed.
Application Closing Date: 27 November 2026
Application Details
Please forward your detailed resume in MS Word format only, stating full details of qualifications, experience, current and expected salaries, together with a non-returnable photograph to:
Human Resources Office
Nanyang Academy of Fine Arts
80 Bencoolen Street,
Singapore 189655
Fax: 6336 8663
Email: [email protected]
We regret to inform that only shortlisted candidates will be notified.