Certificate in Visual Merchandising (Experiential Spatial Design)

Experiential design is an effective way to engage and intrigue today's audience. With the rising popularity of pop-up shops, events and product launches in the offline environment, marketers and business owners will need to adopt more than just online strategies in brand building and visual merchandising. In this course, learners will better understand various strategies and insights in crafting unique experiential spatial designs. They will also explore and apply relevant software applications to create their designs.

Module 1 - Visual Design Principles in Experiential Spatial Design
(8 sessions x 3 hours) – Teaching Mode: Face to face on campus
This module equips learners with an understanding of creative and science-driven layout design behind retail spaces, pop-up stores and various points of sale. Learners will also gain insights into 'customers' shopping behaviour and acquire the skills to optimise design principles of retail stores and service environments to increase customer satisfaction and sales. This module prepares learners for the next step towards creating a unique experiential spatial design.

Module Content:

• Store layout: Influencing how shoppers navigate the store
• Store design factors
• Visual merchandising techniques
• Basic Spatial Design
• Experiential Design

Module 2 - Experiential Spatial Design Studio
(8 sessions x 3 hours) – Teaching Mode: Online via Zoom
This module introduces basic design theory and 3D modelling to create concepts for aesthetically attractive spatial designs to create exciting consumer brands. Learners will create their designs from earlier studies and specifications. They will be able to explore various materials, lighting and textures in rendering a realistic and convincing spatial design proposal.

Module Content:

• Introduction to Retail Space Design
• Understanding Principles of Display & Props Placement
• Materials Application in Retail Space
• Understanding Light Fixtures in Retail Space
• Creating a Design Proposal

Software: SketchUp