Staff's photo

Dannie Seow

Alchemist Office, Director

Diploma in Interior Design, 2002; BA (Hons) Interior Design, 2004;

3D Design


Dannie went on to complete his Bachelor of Arts in Architecture (Honours) from National University of Singapore in 2013.

Industry Experience

Founded in 2004 by Dannie Seow, Alchemist Office is a recognized design consultancy specializing in retail and hospitality environments. The office sits in the nominated panel of major developers; providing vetting and design consultancy to projects from multiple levels. Developing designs through a fluid culture and holistic consideration, his works often reflects the harmonious composition of separate components; site, function and aesthetic.

Constantly seeking new and unexpected solutions, Dannie Seow and his team are always experimenting, fostering learning and developing unique perspectives to create the compelling and inspiring.


His design was nominated for the Best Retail Concept of the Year 2008 organised by Singapore Retail Association. With the business on track, the 34-year-old now sets his sights on expanding the company’s range of services. The pragmatic business owner knows that it will take more than just great ideas to realise his dream. Good design requires collective effort from relevant parties to materialise.