Staff's photo

Tan Kim Shing Eric

Adjunct Lecturer

Design & Media

Qualification

Bachelor of Arts (Hons) in Graphic Design (Advertising),
Central Saint Martins College of Art and Design, UK

Diploma in Graphic Design,
Nanyang Academy of Fine Arts, Singapore

Biography

Eric has a rich palette of art directorial experiences. As a Senior/Art Director at Publicis Singapore, his key clients were Osim International Ltd, Hewlett-Packard, Sony Ericsson Smartphone, Safra Club, Ria Bintan Golf Club, National Golf & Industrial Development Pte Ltd, City Developments Limited, United Overseas Land Limited, Keppel Land, Trade & Industrial Development Pte Ltd, Lancome, Helena Rubinstein, Cold Storage, Giant Hypermarket, Swensen’s and Novena Group.

At D’Arcy Singapore, one of his key successes was to have led projects at Siamese D’Arcy Thailand and D’Arcy Hong Kong, which were aimed at increasing the visibility of the company’s art direction. Other projects he had worked on include works for Philips Lightings and Home Appliances, Saab, Daewoo Automotive, Maybank, Western Union, Australian Tourism Commission, Hyatt Hotel, Roche, M&M’s Chocolate, Celebrations Chocolates, Skittles, Whiskas, Whisper, NEC computers, Sunpage IDD, City Developments Limited, Hush Puppies and Sentosa.

At J. Walter Thompson, his major clients were SIA, Shell, Civil Defence, Citibank, LTA, Metro and Pharmaceutical.

In 2008, Eric started his own creative company, Enginevroom, specialising in Advertising and Design. His clients were BMW Munich Automobile, Edison Scientific Pte Ltd, EnerPro Pte Ltd, Equation Corp Pte Ltd, Hathaway Marine Pte Ltd, Ternary Technologies, CH E-Recycling Pte Ltd, Acronic Asia Pte Ltd, EZ.Sence, Motorola (Portable Radio), Mustard Seed Apparel, Reed Exhibition, OneMetal Resources Pte Ltd, WPG System Pte Ltd, ICI Calendar 08, J5 Production Pte Ltd, Mavis Tutorial Centre, Bornoeo to the World, NUS Prospectus 08, ecoparadise Pte Ltd, Roland Restaurant, Hans Restaurant, Skin Story, Swank group, Vitakids Pte Ltd, Ufinity Pte Ltd, Peach Blossom Gallery, Funtasy Island, Johnson Controls, Wise Shoppe Launch, IBN Entrepreneurs Pte Ltd, Yenom Pte Ltd, School of Music, Han’s (F&B) Pte Ltd and Wise Pte Ltd.

Currently, he is Creative Director at Pixsync, responsible for the areas of Creative Concept, Art Direction and Project Management.