Bachelor of Arts (Hons) 3D Design: New Practice
Nanyang Academy of Fine Arts/Loughborough University, UK
Diploma in Visual Communication (Graphic Design)
Temasek Polytechnic, Singapore
Cedric has extensive experience in visual communication and graphic design. He was a co-owner of a successful design consultancy, Hatch Design Consultant, from 2002 to 2010. As a design consultant, he has managed projects and delivered effective design solutions for clients ranging from telcos, luxury brands, hospitality brands, restaurants and IT companies.
Motivated by the desire to seek, understand and create, Cedric is a hands-on designer actively involved in conceptualizing and design development. He specialises in strategic and creative thinking, identity creation and brand development, corporate and marketing literature, packaging and Point-of-Sales.
Cedric possesses a keen eye for detail. He believes in constant learning and strives to improve himself as a cross-disciplinary designer. He continues to pursue his passion in other fields including floral design. He is a certified professional floral designer and has won a bronze award for his 3D floral structural display at the Singapore Garden Festival 2016.