Velda Emmeline Wijaya

2-tiers mooncake packaging, inspired by the shape of a traditional tingkat/rantang carriers – to introduce culture & heritage to youngsters with a more contemporary execution. The individual boxes are designed based on the mooncake flavors available.

A 4-stage-PR campaign for Fossil targeted to the youths. The aim is to encourage them to ‘gift’ their time to their loved ones. The campaign takes place in social media, OOH advertisements, and a pop-up event as the closure and peak of the series.

LOOK! is a 24pp photo publication consisting a series of pictures portraying 'Pareidolia', a term for the tendency of seeing faces in random objects.

A simple question we need to keep on asking to ourselves – “Are we grateful of what we have?” These postcards are designed to solicit the audience to be grateful for all the good things we are blessed with.

White collar jobs may offer security and income stability, but the stress level are on the other side of the coin. Work It, Steve is an 8-bit game-inspired motion graphic that aims to encourage the audience to find their source of happiness.