Keomany Southida

The concept is influence by the characteristics of the brand itself which are spontaneous and authentic. free-spirit and cheeky. in this design, lines are being used to represent the word ‘spontaneous’ as it will be placed together in different directions, however it is still united as one structure. this structure will become the main feature of this design as it will appear in every corner of the retail shop.

The concept is influence by the characteristics of the brand itself which are spontaneous and authentic. free-spirit and cheeky. in this design, lines are being used to represent the word ‘spontaneous’ as it will be placed together in different directions, however it is still united as one structure. this structure will become the main feature of this design as it will appear in every corner of the retail shop.

This dwelling space is designed base on the persona’s needs and wants. The goal is to provide the most comfortable living for persona and suits her life style. Lastly, make the use of each corners of the house.

Inspired by the characteristics of the shoes, I derived to a concept of a speed cave. The whole structure is shaped like a tunnel which gives the sense of direction and a feeling of excitement to the customers once they step inside the booth. People will get more attracted towards this booth because of its unique design and the bright colours used for the platform (yellow, red, blue, purple and orange) which leads them into becoming more curious.

The proposed design concept is ‘24/7’ Singapore. 24/7 Singapore involves the culture that is currently happening around Singapore which is staying up late night to relax or hangout. after a long day of work, most of the Singaporeans will go out during the night time, eating, cycling, jogging, shopping, drinking. it seems that it is a culture where they are used it and have been continue without realizing that it has become their identities.