Chen Xiaoqi

For me, I think colors can inspire people, I feel happy and relax when I see the colors, so I combined lots of colors into my poster. I used some hand-written fonts, because I would like to talk about design in an interesting, random way. And I am using the “telescope” for exploring and looking for the interesting things at the world of design.

The typeface of Modern that I designed is a sans-serif font, the design is inspired by architectures. The typeface looks clean and modern, it combines straight, simple and thin lines with the shapes to create a high-contrast font. The typeface can be used in printing, headline and fashion magazine. The poster represents that there is so much pressure in our lives and sometimes we just want to find a out and take a break.

Nowadays, there are a lot of children do not want to eat vegetables. The biological factor causing children to dislike vegetables is their taste. So for solving this problem, the purpose of this campaign is to convince mothers to buy Heinz ketchup for their children, telling mothers that let their children eat vegetables with Heinz ketchup, which would make them eat more vegetables.

This is the poster of the photographic exhibition. The photographic exhibition talks about that we keep moving forward to the next station and next station in the journey of our life, just like we are taking subway in the usual. And for the poster of the exhibition, it represents that there are lots of people come and go in our life.

The gesture in the logo represents ‘OK’, it means that everything in our agency is OK, no problem! There is my smiling face in the gesture represents that we are friendly and we will provide good service for you.