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Diploma in Fashion Merchandising and Marketing
A view of PARADOX digital marketing mockup
PARADOX uses concrete, black wood, orange acrylic, and metal grid for the store textures
A view of PARADOX packaging collaterals for its marketing strategy
The aesthetics is a combination of PARADOX’s personality which is bold, confident, edgy, and modern.
PARADOX outdoor photoshoot
Dauntless collection set 1 garment development process
PARADOX Dauntless collection inspiration board
Color board for the dauntless collection
Further exploration on PARADOX concept (Business - Streetwear)
This board showcases the fabrics used for dauntless collection. (TR- Gabardine, TR-Italian suit, Cotton, PVC Leather, and Duchess Satin)
Dauntless collection illustration