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Diploma in Graphic Communication
Relove comprises of a DIY kit with publication and stationeries for the consumers to practice upcycling at home.
The Relove DIY kit, comprises of a packaging box to hold and store the publication and stationeries in place.
The campaign comprises of the Relove box with an advertisement to reach out to the consumers and promote the product.
The publication comprises of 9 DIY activities that is easy to execute. The consumers can follow the techniques in the publication and upcycle their garments.
To raise awareness, relove also organises a set of workshops to teach the consumers traditional art and craft techniques to upcycle their old garments.
To reach out to the consumers, Relove uses it's Website and Instagram to post regular updates about the upcoming workshops and products.
The campaign focusses on using different digital and print collaterals to engage the users and encourage them to practice upcycling.
Relove uses advertisements to raise awareness about circular fashion and encourage the consumers to practice upcycling with their products.
We make too much and buy too much, but maybe there is a way not to waste too much. Relove by Matter Prints helps the consumers to revive their love for their old clothes by giving it new life. It helps create awareness and educate people about upcycling by hosting a set of workshops and source old clothes to develop new products. Matter Prints abhors textile waste and wants people to appreciate textile production skills and craftsmanship by redesigning from waste.
Mood is a campaign to trigger audience to start a conversation and talk about their emotions freely with their loved ones. This app was designed as a journal for audiences to note down their emotions with just a tap of a button and track changes in the feelings. The app also provides the users with art therapy exercises and consultation by trained practitioners
Devi is a photo book that takes inspiration from the Indian Goddess Culture. India is known as one of the most unsafe countries for women which seems strange as most of the Indians worship goddesses and believe the women in their lives to represent the same. The photobook follows a journey of an Indian woman who sacrifices herself to adopt a life of misery in the Indian society. The images in the book have been inspired from various instances and strong women figures in Indian Mythology.
Sawadee is inspired by traditional Thai Handicrafts and Hospitality, I deconstructed traditional handicrafts and developed digital assets such as textures, photoshop brushes, and swatches and created a set of nine posters. These posters were showcased at an exhibition at NAFA.
Mood cards were created to trigger the audience to start a conversation and talk about their emotions freely with their loved ones. Mood comprises a set of 30 art therapy cards with each card depicting a specific emotion. These cards are used as an ice-breaker and encourage communication. I got the opportunity to launch this deck on Amazon India and sold 50 sets. https://www.amazon.in/dp/B082KNSJRG?ref=myi_title_dp