“Adaptive is the new creative — Embrace the next practice by moving beyond best practices.”
Hubert Loi is a design strategist and educator who thrives on making innovation meaningful, purposeful and relatable. With a practice that transverses the worlds of art and design, he decodes complex needs, nuances and narratives to help organisations see differently, think deeply and design with intention. By bridging strategy, systems and storytelling, he co-designs solutions that are future-focused and ready for the real-world.
Spanning across B2C, B2B and B2G landscapes, Loi navigates the convergence of design, business, UX research, innovation and digital transformation. Whether in boardrooms or classrooms, innovation initiatives or co-creation sessions, he enables organisations to embrace change and unlock the next phase through human-centred design, futures thinking and strategic foresight. Loi’s journey is also marked by key leadership in cross-disciplinary design initiatives, strategic innovation efforts and collaborative engagements with diverse stakeholders. He has contributed to public design dialogues through talks, exhibitions and panels, including showcasing his art across Asia and Singapore Art Week.
In addition to his core professional work, Loi champions the expanded role of creativity—not just as a means of expression, but as a catalyst for systems change. As design continues to evolve, he offers thought leadership in strategic design and innovation, mentoring students across Institutes of Higher Learning and universities to explore the edges of design practice. His work aims to embed art and design into adjacent fields such as technology, business, education and beyond where creative thinking can unlock new approaches to complex and real-world challenges. With a passion in community, education and designing for good, Loi serves as an industry mentor at Halogen Foundation and STEAMunity, guiding young talent. He is also a member of the Executive Committee of the NTU ADM Alumni Association and the NAFA Design and Media Alumni Chapter, where he helps create spaces for creatives to grow, connect and thrive.
Beyond pixels and prints, Loi continues to nurture his personal art practices. For him, art and design are not endpoints but evolving processes that include ways of questioning, connecting and constructing meaning. His works explore themes of connection, adaptability and continuity, often shaped by modular systems and the invisible forces that bind people, environments and ideas. They serve as both personal expressions and conceptual provocations, reimagining what creative expression can be in a world of constant flux.
Loi graduated with a Diploma in Fine Art with Distinction from Nanyang Academy of Fine Arts (NAFA) and later earned a Bachelor of Fine Arts (Highest Distinction) in Design Art with a Minor in Art History from Nanyang Technological University (NTU). This dual grounding in both critical art theory and strategic design allows him to move seamlessly across disciplines, combining analytical rigour with creative intuition. In recognition of his achievements, Loi was awarded the NAFA Scholarship Award and Tan Chay Bing Merit Award. At NTU, he received the Columbia Jireh Scholarship, Koh Boon Hwee Scholars Award Grant, Dean’s List and CoLab4Good Service to Society Award for academic excellence and community impact.
At his core, Loi’s approach is grounded in collaboration and curiosity. Whether building brands, shaping strategies or creating new frameworks of value, his goal is to design with impact and to empower others to do the same, with intention, imagination and integrity.