To achieve the SMU-NAFA Advanced Certificate in Arts Management for Arts Professionals, participants will need to complete the below-mentioned modules.

Module 1: Principles of Management for the Arts (2 days)

In this module, participants will be introduced to management principles and how they can be applied to the arts. The key concepts of arts management will be discussed. Participants will also examine how organisational culture can affect the capacity to change and manage creatively. Through case studies and examining best practices, participants will learn how to sustain a competitive advantage.

Module 2: Arts Law and Cultural Policy (2 days)

The module will provide an overview of the history of arts and cultural policy in Singapore from independence in 1965 to the present and will delve into how it has affected artists, cultural institutions and citizens. The formulation of arts and cultural policies pertaining to funding, censorship and the building of facilities will be critically discussed. Participants will also be introduced to legislation relevant to the arts industry. Key topics include intellectual property, contract law and licensing. Participants will examine statutes and legislation that regulate the arts eco-system. Through local and international case studies, participants will analyse issues such as copyright, agreements, and censorship and how they apply to the arts.

Module 3: Strategic Management for Arts and Cultural Organisations (2 days)

This module highlights the essentials for effective corporate governance and examines the reasons for why good corporate governance is important for arts organisations. Participants will gain insights into how arts managers formulate, implement and monitor long term strategies for sustainability.

Module 4: Arts Marketing and Audience Development (2 days)

Participants will investigate the unique requirements of marketing the arts which is centred around the marketing of an experience. A key component of this module is understanding the critical role that audience development plays in the sustainability of an arts organisation. The concept of sponsorship will also be touched on as a function of marketing. In addition, participants will explore how to leverage on new technologies to market the arts. A key component will be the development of outreach and audience development activities.

Module 5: Arts Venues Management (2 days)

The module will also introduce some unique venues used to present the arts. Through this module, participants will gain an overview of venue management processes, including front of house and back of house operations and venue hire process.

Module 6: Managing Visual and Performing Arts

Visual arts management will cover the management of museums, galleries, art fairs and auction houses with specialised areas including collection handling and restoration, exhibition design, and curating. Under performing arts management, participants will look into the production process, from pre-production to post-production. Specialised areas include stagecraft which will help participants to communicate effectively with stakeholders such as technical and design, risk management and production control personnel. Another unique area under the performing arts would be programming and managing rehearsals and performers.