Essentials in Infographics

In this four-session short course, learners will learn to create a content-rich infographic using Microsoft PowerPoint. The sessions will cover what makes a good infographic, why infographics are effective and how to plan and design an infographic for maximum impact. Learners will also explore the approaches in creating visualisations such as maps, charts, flow charts and simple drawings in presenting their information effectively. Learners will create infographics that engage their target audience and convey information clearly through the effective use of design elements such as structure, graphics, typography, and colour. This course is recommended for business owners, entrepreneurs, freelancers, public relations and marketing executives who wish to use a powerful medium to convey information concisely and effectively.

• Definition of infographics
• Reasons for the effectiveness of infographics
• Criteria for creating effective infographics
• Techniques of turning data into stories
• Valuable steps for planning and conceptualising an effective infographic
• How to use and make building blocks of infographics such as maps, charts and flow charts
• Ways of visualising data to clarify it and give it meaning
• How to design a good infographic by effectively using elements such as icon, type, colour and underlying grid structure