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Chew Swee Lye

Part-Time Lecturer

Design & Media

Qualification

Bachelor of Arts in Creative Advertising,
Royal Melbourne Institute of Technology (RMIT), Australia

Diploma in Applied Arts,
Nanyang Academy of Fine Arts, Singapore

Biography

Swee Lye is the Design Director and sole proprietor of Design Composite, a firm established in 1999, specialising in branding, design and art direction for established corporate clients. Its scope of work includes conceptualization and execution of design, visuals and print-production, and it provides above and below-the-line creatives such as press and magazine advertisements, design and print of brochures, leaflets, direct mails, newsletters, corporate profile, annual reports, as well as web design, EDM and other marketing & promotional collaterals.

His clients include IKEA, Bank of Singapore, OCBC Bank, NatSteel, KOHLER Company, EQ insurance, DSTA (Defence Science Technology Agency), AsiaMedic Limited, MSF (Ministry of Social & Family Development), DADs for Life, People’s Association, Morning Star Community Services, ITE College West, CNIS (Chinese International School Singapore), SCGS (Singapore Chinese Girls’ School), and KDF (Kidney Dialysis Foundation).

He brings more than 25 years of creative entrepreneurship and professional experience to the Nanyang Academy of Fine Arts, and is a role model for how design practice opens up opportunities and can lead to an exciting career.