Page 24 - Year in Review 2018/2019

theBADtaste

Integrated Advertising Campaign for Singapore Cancer Society

BAD TASTE IS EVERYWHERE, DON’T GIVE YOURSELF ONE.

INSIGHT IDEAS SOLUTION
Teenagers. The reckless bunch, YOLO, unbothered, As humour appeals much more to teenagers, what if The campaign will kick off with terrible humorous
hot headed. They have sassy attitudes and bombard we were to communicate on their level? What if we print ads at places where smokers can easily spot.
you with sarcastic remarks. Talking to them is a were to increase awareness in a fun, bold and Sparking social media confusion and debate, these
challenge, getting them to pay attention is a whole absolutely bad way? Instead of traditional serious ads will turn over to the true bad taste that you get
new level. Teenagers don’t respond to serious toned smoking campaigns, our campaign is aimed at being from your food when you smoke. Expanding the
advertorial messages, but they do respond to light relatable to teens. Teens are generally unaware of campaign to social media, SCS will launch Instagram
and funny messages. Teens live for the moment and the effects of tobacco on general oral health and oral poll rewarding $100 to those with most interesting
they don’t care about what will happen to them in cancer. Smoking kills their taste buds, eating will answers on what is Bad Taste. As teens share these
long term if they continue smoking. become unenjoyable when they pick up smoking. stories, the reach of this campaign keeps expanding.
MEDIUMS
sg.cancersociety
Responses
Crocs with socks lol Definitely HOT PINK
they r awesomee CORDUROY TROUSERS!!
junweikoh_kooo > rosaasally95 >
Pasar Malam shades Dotted prints with neon
hahahhah cheap green shirt from LV
Natade Koko > Daniella Tan >
Leopard print underwear Purple latex shoes
and tiger prints #fancy with EXTRA shine
Hebe Lee > Patricia Choon >
XXXXXL shirts silver mohawk
from the bargain bin with purple highlights woop
Nicholas Yam > David Joe >
CREATIVE STRATEGISTS FIRST RUNNER UP
NATASHA BENEDICTA INTER-SCHOOL FINALS 2019
STEFFI LEE JIA SIN SINGAPORE CANCER SOCIETY
ANTI-SMOKING CAMPAIGN 2019
Organised by the Singapore Cancer Society (SCS), this competition encouraged full-time
diploma and Nitec/Higher Nitec students to develop persuasive anti-smoking campaigns.
Two of Design and Media’s Diploma in Advertising students, Natasha Benedicta and
Steffi Lee Jia Sin, were awarded second place after their successful campaign proposal
pitch against other higher education institutes in January at the SCS Rehabilitation Centre.

CROWBAR

AWARDS 2018

This prestigious competition
organised by the Association
of Accredited Advertising
Agents Singapore (4As),
has been the benchmark for
creative excellence in students.
It presents an opportunity for
emerging young creatives from
local, regional and international
tertiary institutions to showcase
their best works. Across more
than 10 categories, NAFA’s
Design and Media students
claimed seven Silver and 13
Bronze awards. Eight works
were also named finalists.
The awards ceremony was
held on 1 November at The Loft
@ Imaginarium.

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