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Kashyap Radha
Naw Sharon Ba Htwe
Narratives Diploma in Fashion Merchandising and Marketing
Rebecca Kwek Jing Yi
Mixed medium
Womenswear (3 outfits)
Student Bio Project Description
Radha Kashyap is an aspiring fashion marketer and PR ‘The artist, the weaver, the tailor, the designer and you – five
executive wholly immersed in the fashion industry. She identities, one community.’
has had experience working in various components of her
industry such as Public Relations, E-commerce Operations, Narratives is a workwear brand that makes timeless and
and Marketing. In her work, she honours her Indian heritage distinctive clothing for the contemporary woman. The brand
by using artisan fabrics and building her projects around mission is to inspire our customers to value their garments
traditional crafting and weaving. She is a storyteller by nature by creating an emotional connection through the art of
and her ultimate goal is to apply her voice to tell stories storytelling. Each collection is done in collaboration with an
of fashion and build brands around a strong mission - the undiscovered artist – their artworks serving as our primary
fashion brands of the future. She will continue her learning inspiration for the same. Using heritage fabrics, Narratives
in the BA (Hons) Fashion Merchandising and Marketing supports textile artisans and share theirs extraordinary
programme next academic year. stories with the world. We aim to create a holistic community
of producers and consumers who value art, craft and their
Naw Sharon Ba Htwe is a graduating student at Nanyang processes.
Academy of Fine Arts majoring in Fashion Merchandising
and Marketing. Eager to explore the worlds of craftsmanship In a world where mass production and fast fashion earns the
and business, Sharon aspires to create memorable biggest name, Narratives wishes to stand out as a brand with
retail experiences for customers as a fashion marketer staying power due to their sustainable business model and
specializing in visual merchandising and branding. To trendless clothing. Through collaboration with individuals
reach this goal, she has acquired a vast array of experience outside the fashion industry, Narratives shows that fashion
in Customer Engagement, Digital Marketing, Visual isn’t an entity that acts alone. The future of fashion lies in
Merchandising, and E-Commerce. Sharon is also naturally collaboration, sustainabilty, craftsmanship and community -
inquisitive, always willing to learn new things at any given these are the ideals that Narratives embodies.
moment as she believes in diversifying her skillset as much
as possible.
Rebecca Kwek Jing Yi is an aspiring Haute Couture
Designer. To her, fashion goes beyond “pretty garments”, it
is an art form that can be used for self-expression and telling Fig 8.
stories. Fashion design has always been her medium, with it,
she is able to use a variety of materials and cuts to express
her thoughts and vision. Rebecca feels that art needs to be
seen and heard, and in order for more people to hear her
stories, she aims to design garments that are expressive
yet commercial, in a way that her vision is understood and
appeal. Hence, she believes that her experience in Diploma
in Fashion Merchandising and Marketing comes in handy.
She will be entering into BA (Hons) in Fashion at NAFA to
hone her technical skills. She graduated from NITEC in
Fashion Apparel Production and Design, accruing valuable
design and production skills which augments with Marketing
& Merchandising knowledge.
Fig 9.
Fig 8.
B.o.B. 2020 S.O.A.D. Fashion Studies
