Page 35 - Best-of-Best-Show-2020-eCatalogue

Cornerstone Phoeng Kai Lin, Beatrice

BA (Hons) Design & Media

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Student Bio Project Description

Beatrice is a devoted designer with the belief that design This project first started with the question: “Is joy a

should be human-centric and meaningful to the target choice?”

audience. She is exploring design across multiple disciplines,

which include UI/UX design, packaging design and visual Being joyful may not always come easy; it takes practice.

identity system. Although she aspires to fulfil the role of a Cornerstone aims to create an experience that helps

creative director one day, she is currently undergoing the people live their lives with greater joy. People are always in

process of discovering her speciality in design. pursuit of happiness as there can be no permanent state

of joy due to the hedonic adaptation. It is a theory positing

that people repeatedly return to their baseline level of

happiness, regardless of what happens to them. How

can we outpace the effects of the hedonic treadmill and

extend our feelings of joyfulness? Perhaps with empathy,

compassion, mindfulness, acceptance and gratitude.

The idea is to create an experience that includes a

wellness centre with six Corners (rooms). The Corners

are designed to encourage people to build five positive

practices: acts of kindness, gratitude, self-reflection,

Fig 32. meditation and a healthy diet.

Fig 33.

B.o.B. 2020 S.O.A.D. Design & Media