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The Equation of Consciousness Andrea Goh Yee Shian
BA (Hons) Design & Media
Interactive Website + Video 7 minutes 52 seconds
1024px x 768px (3:4)
Student Bio Project Description
Andrea is a trans-disciplinary artist, who wants to create The Equation of Consciousness aims to guide people who
empathetic works that evoke emotion, focusing on the are suffering from depression and anxiety by providing them
philosophical theory of phenomenology (the study of with tools that they can use in daily life such as grounding
conscious experience). Her works focuses on challenging and breathing techniques, albeit in a creative way, through
one’s self-awareness, self-improvement and self-growth the use of art therapy.
through unorthodox mediums and fresh treatments of
existing ones. She hopes to continuously expand and This project is meant as an expression of being in harmony
challenge her methodologies in creative explorations of with ourselves, as discord is to be forced to be in harmony
producing successful process driven design works that with others. It is the journey that we experiment with, of
surpasses her expectations by exposing herself to new which it does not matter the destination. Behind every
cultures to diversify and challenge her current standards in beautiful thing that exists, therein lies a history of something
graphic design on an international platform. tragic. No man is built from leisure. We must fight for our
victories. This project tells a story of hope, and of resolution.
In our wild struggle for existence, there is a need to have
something that endures. To trouble the brain with monstrous
fancies and misshapen dreams are part and parcel of
our lives. There is no shame in struggling, only that in
succumbing to it. When it is bleak and we are afraid, it is only
then that we can have courage. To turn our nightmares into
passions, to turn our fears into action. To keep going when
the going gets tough. There is no need to conceal the past
Fig 30. when we can embrace it and advance the present.
Fig 31.
B.o.B. 2020 S.O.A.D. Design & Media
