Page 15 - Best-of-Best-Show-2020-eCatalogue

NIKE KICK START Diploma in Design (Interior and Exhibition)
Angelina Natasha

Model + Board

4 x A2 boards
500 x 600 size model

Student Bio Project Description

Angelina Natasha is a passionate aspiring designer in Inspired by the issue that the target audience faces

Interior and Exhibition. Her exceptional interest in exploring regarding unhealthy lifestyle and Nike’s mission, Kick Start

new ideas enable her to conceptualise new unprecedented is a platform for Generation Z to become more active and

designs. She has active participation in student-led events healthier through Nike. This space is a combination of

and organisations. Her past internship experience both in PT. fitness playground, healthy bar, and retail store. This new

Kingsmen Indonesia and CYDA Pte Ltd has strengthened experience retail store aims to be a starting point for the

her technical skills and developed her managerial skills. target audience that encourages them to start their healthy

During the past three years, she was able to understand and and active lifestyle, through the activities and programmes

familiarise with both countries’ design scene. that will motivate and inspire them to keep maintaining their

wellness. Through the experience, this new retail store also

educates the target audience that Nike has several products

that will support their efforts to become more active

and healthy. Furthermore, this space not only creates a

connection between the brand and target audience but also

engages the user to create social interaction amongst them.

With the concept of running movement, the chosen site –

Bugis Village – will be transformed into a dynamic space that

will bring excitement and make the visitor feel inspired and

motivated to be more active and healthy.

Fig 8.

Fig 9.

B.o.B. 2020 S.O.A.D. 3D Design