Page 27 - Best-of-Best-Show-2020-eCatalogue

LinkedIKEA Verlin Lim Hwee Cheun

Diploma in Advertising

Video + Prints
Case Study Video, 1 minute 54 seconds

A1 concept board
Catalogue (Printed, 92 pages)
3 A1 Posters

Student Bio Project Description

Verlin Lim Hwee Cheun is an aspiring copywriter. Graduating LinkedIKEA is a campaign dedicated to helping job seekers

from Nanyang Academy of Fine Arts (NAFA) with a Diploma land their dream jobs in a fun and engaging way, as well as

in Advertising, she looks forward to making her mark in the reducing unemployments rates through the collaboration

creative industry through the power of creative writing. Her of business and employment online service LinkedIn, and

grit and dedication towards producing creative concepts Swedish retail giant IKEA.

has helped her clinch several awards, such as the Dean’s

List Award AY18/19, a finalist award for Crowbar 48 Hour The campaign starts off with encouraging job seekers to

Challenge 2018, and a bronze and silver award in Crowbar take professional pictures at IKEA’s beautifully decorated

Awards 2019. showrooms through outdoor and social media ads, and

pictures taken from the photoshoot in combination with

participants’ resumes will be combined to form a printed

resume catalogue. Events and workshops will be held in IKEA

by industry professionals to help job seekers improve their

skills and elevate their resumes. Subpages dedicated to this

campaign will also be hosted on LinkedIn to not only increase

the rate of employment, but also show statistics, results and
Fig 7. reviews of this campaign.

Fig 10.

Fig 8.

B.o.B. 2020

S.O.A.D. Design & Media

Fig 9.