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Coca Cola:
Save the Polar Bears Kezia Joy Christni
Diploma in Advertising
Video + Prints
Case Study Video, 2 minutes
A series of 3 digital interactive ads and digital recycling machine simulation
A1 concept board, 4 x A3 posters
Student Bio Project Description
Kezia Joy Christni is an aspiring art director. Graduating with Because of ongoing and potential loss of their sea and
the 2020 batch majoring in Diploma in Advertising, she plans ice habitats resulting from climate change, polar bears
to contribute to the creative industry by making impactful were listed as a threatened species. The survival and the
campaigns that inspire people to create. Her dedication, protection of the polar bear habitat are urgent issues for
hard work, and ambition to succeed help her to achieve WWF. People, in general, like to be liked and noticed for their
multiple awards such as 1 Silver, 3 Bronze, and 1 Finalist in deeds. It gives joy and feelings of accomplishment, and
The Crowbar Awards 2019 and also Finalist for The Crowbar not getting acknowledged makes it feel like wasted work
Challenge 2018. Academically, she received the Dean’s List sometimes. Through this insight, Where’s the Polar Bear
Awards for AY2018/2019 and actively participated in various campaign is created to encourage people to start recycling
school events and exhibitions. creatively.
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B.o.B. 2020
S.O.A.D. Design & Media
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