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Coca Cola:




                 Save the Polar Bears                                                                                                                                     Kezia Joy Christni
                                                                                                                                                                           Diploma in Advertising




                 Video + Prints

                 Case Study Video, 2 minutes
                 A series of 3 digital interactive ads and digital recycling machine simulation

                 A1 concept board, 4 x A3 posters




                 Student Bio                                                                                   Project Description





                 Kezia Joy Christni is an aspiring art director. Graduating with                                Because of ongoing and potential loss of their sea and

                 the 2020 batch majoring in Diploma in Advertising, she plans                                   ice habitats resulting from climate change, polar bears

                 to contribute to the creative industry by making impactful                                     were listed as a threatened species. The survival and the

                 campaigns that inspire people to create. Her dedication,                                       protection of the polar bear habitat are urgent issues for

                 hard work, and ambition to succeed help her to achieve                                         WWF. People, in general, like to be liked and noticed for their

                 multiple awards such as 1 Silver, 3 Bronze, and 1 Finalist in                                  deeds. It gives joy and feelings of accomplishment, and

                 The Crowbar Awards 2019 and also Finalist for The Crowbar                                      not getting acknowledged makes it feel like wasted work

                 Challenge 2018. Academically, she received the Dean’s List                                     sometimes. Through this insight, Where’s the Polar Bear


                 Awards for AY2018/2019 and actively participated in various                                    campaign is created to encourage people to start recycling

                 school events and exhibitions.                                                                 creatively.





























































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                   B.o.B. 2020










                   S.O.A.D.         Design & Media























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