Page 26 - Best-of-Best-Show-2020-eCatalogue

Coca Cola:

Save the Polar Bears Kezia Joy Christni
Diploma in Advertising

Video + Prints

Case Study Video, 2 minutes
A series of 3 digital interactive ads and digital recycling machine simulation

A1 concept board, 4 x A3 posters

Student Bio Project Description

Kezia Joy Christni is an aspiring art director. Graduating with Because of ongoing and potential loss of their sea and

the 2020 batch majoring in Diploma in Advertising, she plans ice habitats resulting from climate change, polar bears

to contribute to the creative industry by making impactful were listed as a threatened species. The survival and the

campaigns that inspire people to create. Her dedication, protection of the polar bear habitat are urgent issues for

hard work, and ambition to succeed help her to achieve WWF. People, in general, like to be liked and noticed for their

multiple awards such as 1 Silver, 3 Bronze, and 1 Finalist in deeds. It gives joy and feelings of accomplishment, and

The Crowbar Awards 2019 and also Finalist for The Crowbar not getting acknowledged makes it feel like wasted work

Challenge 2018. Academically, she received the Dean’s List sometimes. Through this insight, Where’s the Polar Bear

Awards for AY2018/2019 and actively participated in various campaign is created to encourage people to start recycling

school events and exhibitions. creatively.

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B.o.B. 2020

S.O.A.D. Design & Media

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