Page 31 - NAFA-Diploma-Degree-Course-Guide-2018-2019

DIPlOMA IN FAShION

MErChANDISING AND MArkETING

The Diploma in Fashion Merchandising and Marketing combines learning Outcomes:
the practical components of design and product development. This
course is ideal for students who are interested in the management • Analyse the fashion consumer and
and retail side of the industry - such as retail management, buying, market trends
public relations, and product development - or those who want an • Use research skills and analysis methods
insight into starting a fashion business. to produce a range of fashion products
You will share your first year of this course with the Diploma in relevant to set assignments
Fashion Design students. In your second year, you will start taking • Formulate concepts appropriate to set
modules which are focused on product development, retail buying, assignments in the form of 2D and 3D
trend forecasting and garment production, together with digital design fashion products
and computer-aided manufacturing. You will benefit from hands-on
experience through industry-relevant projects as you learn how to • Manage your own learning and evaluate
manufacture, buy, promote and move fashion products into the world. your own progress as you work
You will work often alongside students of Fashion Design, sharing individually or in teams
facilities and some modules taught by a strong team of dedicated • Communicate the design development
staff. In your third year, you will develop and produce a collection of and research process effectively through
outfits, which will promote your look and aspirations for fashion to an verbal presentations
external audience. S c h o o l o f a r t & D e S i g n
• Utilise appropriate technology and
3D skills in the production of your work
• Attain required mathematical skills
related to merchandising activities
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