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S CHO OL OF A R T & DE S IGN / FA S H I ON S T U DI E S / DE GR EE
BACHELOR OF ARTS (HONS) BACHELOR OF ARTS (HONS)
FASHION FASHION AND MARKETING
This is a one-year top-up course for diploma This is a one-year top-up course for diploma
graduates, offered in collaboration with graduates, offered in collaboration with
University of East London (UEL), UK. You will University of East London (UEL), UK. You will
have the opportunity to spend 2-3 weeks in have the opportunity to spend 2-3 weeks in
the UK where you will visit UEL in London and the UK where you will visit UEL in London and
Premier Vision in Paris, the world’s leading Premier Vision in Paris, the world’s leading
textile trade show. textile trade show.
This course helps you build a broad This course prepares you to analyse a
understanding of the technical, theoretical specific market for the design and production
and cultural aspects of Fashion Design. of a fashion collection through the use of
Through the design and production of a marketing strategies. Learn to identify business
fashion collection, you will learn to opportunities by considering both creative
demonstrate both professionalism and in- innovation and commercial viability.
depth understanding of your specialisation. Successful completion of the Bachelor of Arts
Explore and develop innovative fabrication (Hons) Fashion and Marketing programme at
within your collection as you experiment NAFA leads to the award of a Bachelor of Arts
with different textile manipulations and (Hons) Fashion and Marketing by UEL.
surface embellishment techniques.
Successful completion of the Bachelor of Arts Learning Outcomes:
(Hons) Fashion programme at NAFA leads to
the award of Bachelor of Arts (Hons) Fashion • Explore 2D and 3D Visualisation in Fashion
by UEL. • Understand fashion consumers and markets
• Expand your range of visual, verbal and digital
Learning Outcomes:
communication skills
• Explore 2D and 3D Visualisation in Fashion
• Develop your professional practice
• Expand your range of visual, verbal and • Acquire operational and strategic fashion
digital communication skills
management skills
• Develop your professional practice
• Enhance your personal and professional profile
• Engage in critical and theoretical issues • Realise your creative potential
in contemporary fashion
• Build business acumen
• Examine contemporary contexts and
meanings in fashion • Prepare for a successful career in fashion
and the creative industries
• Realise your creative potential
• Prepare for a successful career in the
fashion and creative industries
S C H O O L O F A R T & D E S I G N S C H O O L O F A R T & D E S I G N
26 Please refer to NAFA website for the course modules. 27
