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S CHO OL  OF  A R T  &  DE S IGN  /   DE S IGN  &  M ED I A  /  DI P L OM A                                                                                    S CHO OL  OF  A R T  &  DE S IGN  /  DE S IGN  &  M ED I A /   DE GR EE












                                                                                                                                   BACHELOR OF ARTS (HONS) DESIGN AND MEDIA


                                                                                                                                   This is a one-year top-up course for diploma graduates,   Learning Outcomes:
                                                                                                                                   offered in collaboration with University of Central
                                                                                                                                   Lancashire, UK. You will have the opportunity to spend   •  Foster creative behaviours and attitudes across
                                                                                                                                   2-3 weeks in the UK, where you will expand their   the multidisciplinary landscape of the design and
                                                                                                                                   learning experience through mass lectures, collaborative   media landscape
                                                                                                                                   projects, dialogues and exchanges with staff and   •  Develop intellectual ability to interconnection as well
                                                                                                                                   students from the University of Central Lancashire.   as balance between theory, practical and design
                                                                                                                                                                                  intuition for applications
                                                                                                                                   BA (Hons) Design and Media is a programme geared
                                                                                                                                   towards developing your professional edge and built   •  Refine application and execution skills to convey
                                                                                                                                   upon diploma studies in advertising, graphic design,   design solutions with insights drawn from broad
                                                                                                                                   illustration, animation and screen media. The course   based and multidisciplinary design references
                                                                                                                                   focuses on a holistic study experience that is practice-  across media platforms
                                                                                                                                   led, adopting an integrated approach that is process
                                                                                                                                   and idea driven.                             •  Develop sensitivity to critically appraise problem
                                                                                                                                                                                  and/or design solutions for effective communications
                                                                                                                                                                                •  Build awareness around social and cultural factors
                                                                                                                                                                                  with a global perspective
                                                                                                                                                                                •  Enable independent learning through developing
                                                                                                                                                                                  learning contracts and engaging in self-reflection








            DIPLOMA IN SCREEN MEDIA


            The Diploma in Screen Media offers a hands-on approach in   Learning Outcomes:
            filmmaking to inspire a new generation of visual storytellers.    •  Attain in-depth industry knowledge and
            Develop a professional show reel showcasing your expertise   skills on filmmaking
            in directing, cinematography, scriptwriting, producing, editing,
            sound design and visual effects. Explore the art of creating   •  Utilise a diverse spectrum of content in
            original content through diverse approaches such as narrative   the production of works for the screen
            feature films, documentaries, and digital journalism. Learn by   •  Develop a professional showreel of
            undertaking a six-month internship that gives you a    original content
            professional edge.                                   •  Lead and collaborate effectively
            If you are gripped by movie plots and intrigue with the process
            of making a film, this course develops the skillset in the full
            production of film-making.
        S C H O O L O F A R T & D E S I G N                                                                                                                                                                                   S C H O O L O F A R T & D E S I G N









       20   Please refer to NAFA website for the course modules.                                                                                                                                                             21
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