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S C h O O l O F A r T S M A N A G E M E N T, D A N C E & T h E AT r E / Ar T S M ANA G E M E N T / DE G r EE

BAChElOr OF ArTS (hONS) ArTS MANAGEMENT

This is a one-year undergraduate top-up course validated by the learning Outcomes:
University of Essex, Uk, which takes you beyond the Diploma in
Arts Management. • Develop and write a research paper
on an important aspect of the arts and
The Bachelor of Arts (Hons) Arts Management course aims to cultural industry
enhance your understanding and skills in managing arts and cultural
projects and organisations. • Assess, analyse and develop solutions
for management issues in arts and
You will extend your capabilities in research, business management, cultural organisations
marketing, strategic planning, and project management to a higher
level. With an emphasis on self-directed learning, the programme aims • Apply complex marketing concepts to
to develop your independent critical thinking and communication skills. devise a marketing plan for the arts
• Develop a strategic management
You will be taught by a faculty of experienced lecturers and be
given opportunities to learn from key players in the arts and plan to position an arts and cultural
cultural industry. organisation in the industry
• Develop and write an extended proposal
for an arts and cultural project