Page 24 - NAFA-Diploma-Degree-Course-Guide-2018-2019

S C h O O l OF A r T & D E S IGN / D E S IGN A N D M ED I A / DI P l OM A

DIPlOMA IN ADVErTISING

The Diploma in Advertising equips you with key skills associated
with strategic advertising, business practices and brand
communication. Modules place emphasis on the generation
of ideas, media planning and strategy, brand research and
management, copywriting, and media design.
This multifaceted approach aims to nurture your creative
sensibility and foster your capacity to respond to the ever-
challenging and competitive nature of the advertising industry.
The comprehensive skill set you acquire will prepare you for
employment in diverse areas, including advertising, marketing,
communications, and public relations.

learning Outcomes:
• Attain knowledge, skills and understanding to meet the
demands of the advertising industry
• Utilise strategic communication skills to pitch with big ideas

• Learn to adapt to the dynamics and demands of the
advertising industry
• Collaborate effectively as a team member

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S c h o o l o f a r t & D e S i g n

18 Please refer to NAFA website for the course modules.