An initiative to redefine instant pace of life. Logo designed to focus on the slow drip effect as part of the ASAP experience.
Specially design and synced to the flow of the in-store experience. Paired with music and guides, which are specially curated according to 3 categories specially for emotions the audiences particularly struggle with.
An in-store experience with a curated flow created for the audience to experience an asap session.
At the asap store we blend the indoor and outdoor space with nature elements and greenery. With individual pods to help create a tranquil space for your enjoyment of an asap session.
Project ‘asap’ aims to prompt emerging adults (18-26 years old) to redefine the pace of the instant life. Help them cope with the emotional struggles during the biggest transition in life through an experience and contents specially catered to them.
An initiative to keep the hawker fire alive. “Long live hawker” aims to spark people’s interest in hawker culture by reconnecting them emotionally through their love for food.
A quarterly released magazine series, using iconic hawker dishes as a way to grab attention for the hawker culture, each issue will focus on one dish.
Presenting its background, craft as well as existing locations together with fun fact inserts and sticker packs.
Following the launch, subsequent issues of the magazine series will provide a continuation to sustain the interest in Hawker culture. Lastly, useful links will be presented at the end of each issue as a call to action.
Generating curiosity and awareness with pre-launch teasers targeting Singaporean’s love for good food and the constant thought of what to have for meals as the trigger. The teasers are introduced via Instagram stories at strategic timings.
Contents featured on the Instagram page will be driven from the 3 pillars (People, place & food) of hawker culture.
Complemented with interactive activities (challenges, polls etc.) on Instastories, we will be able to maximise target audience engagement.
The website acts as a host for informative contents and the Long Live Hawkers magazine series. With hawker hunts and flash deals featured, as a rewards system implemented as a form of incentives for the target audience.
The “Long live hawker” initiative aims to spark people’s interest in hawker culture by reconnecting them emotionally through their love for food. Adopting a softer approach to bridge the gap between existing initiatives and people.