To minimise disposable plastics generated when drinking bubble tea
Introduction: Rut Spark is a subscription care service specially and personalised curated for underappreciated designers that felt burnt out and it is affecting their overall wellbeing.
Information: Rut Spark packages are personalised to each and every individual by using chatbot with deep learning to understand each users'. Then the package that month is curated according to each users' needs and wants. No packages are the same.
This is an example of how a care pack of an overly exhausted film director, who's having insomnia every night despite being overly exhausted, looks like.
Website: Rut Spark website allow users to read more information about Rut Spark, Sparkie (chat bot), download the mobile app, join the #rutspark community, contact Rut Spark, and also register for an account to purchase Rut Spark subscription.
App: Sparkie helps users track their mood daily and also learns about their needs and wants for that month. Users can also chat with their friends, meet new friends, learn more about other artists and learn from them.
Guerrilla Marketing: Posters are designed to attract users to learn more about Rut Spark at the brand launch pop up store.
Pop up store artist impression: The pop up store will be held at Ngee Ann City Civic Plaza because that is where all the young adults go shopping and look at designer's products. A free tote bag will also be given to those who attend.
Set-up Booth artist impression: Due to the covid-19 situation, students were not allowed to go back to school for a physical set up, thus a digital one is created.