During the Design in Branding course, I was tasked to rebrand for a company or brand. I chose to rebrand for the Science Center so I created a campaign along with the rebranded look.
Inspired by the Idol culture in Japan, Menhera Girls is an idol group born from the traditionally 'kawaii' look that idol's typically have, added with a dash of edginess. Defying the usual angelic charms of an idol, it's time to get menhera!
Pride Pillar is an AR pop up exhibition campaign created specially for the LGBTQ+ community as it uses the supportive messages from the public to build a pillar of support for the community.
Pride Pillar Case Video