GALLERY
Through this campaign, Audible wants to make the audience aware of its original podcast series: One of the Locals. It will assist them to feel relaxed with the virtual drive around the city. It will also benefit in reducing the screen time.
BIOGRAPHY
Having graduated from ATSS College, Chinchwad, Pune, in April 2017, I started working in ECS Technologies as a designer and developer with a Bachelor of Computer Applications degree. I developed a keen eye for design whilst assisting in the development of websites.
To pursue my career in the design industry, I applied to Nanyang Academy of Fine Arts, Singapore, for the Diploma in Graphic Communication and got accepted with a tuition grant from the Ministry of Education, Singapore, in 2018. At ECS, also got an opportunity to work with companies like 3Gi (UK), AirDoot
(Singapore), AAArtise (Singapore), and MI Tech (India) to name a few. Plus, I completed my internship in Ruder Finn Asia in Nov 2020 as a creative design intern, which was truly a learning and fruitful experience.
Moreover, I participated in various design competitions such as RSA Student Design Awards (2020) and the D&AD New Blood Awards and delivered a few projects for brands like Audible, & Grey Poupon.
FINAL YEAR PROJECT
Title Cover to make the podcast visible on the audible app.
App Banner helps audible to promote the original podcasts in their app on the first screen.
Trailers and Episodes give an identity to the campaign. It helps the audience to know a little more about the podcast as well.
A fully responsive website where people can access all the content that is available on the audible app as well as more visual content.
Instagram Account is where people can communicate and interact with the team working behind this wonderful podcast.
Guerrilla marketing will help to grab the attention of the people on a bigger scale.
HTML banners make it easier to reach the working individuals as they were the primary audience for this podcast.
Through this campaign, Audible wants to make the audience aware of its original podcast series: One of the Locals. It will assist them to feel relaxed with the virtual drive around the city. It will also benefit in reducing the screen time.