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ON:OFFLINE is a Geotag Treasure Hunt campaign looking to reduce excessive screen time by turning digital media into a destination for physical wandering. It aims to aid users establish a healthy relationship between their online and offline selves.
The campaign kicks off with a series of interactive AR posters, placed in easily accessible, high traffic areas to pique interest from passersby and increase campaign curiosity.
On launch date, an island wide treasure hunt commences with a series of newsprints placed around event locations for the players to find.
Once at the location, the participants must stand in a certain location to trigger the projection onto the newsprint.
The application serves as a digital platform to support the journey of the treasure hunt. From finding the newsprints to collating them into the app, it provides players crucial information to ease them into the game.
Pick your collated tracks or playlist from the library and let the app’s artificial intelligence DJ empower them to create a mix masterpiece. When done, the user can post it to the user-generated content feed and stand to win prizes
During the game, the players can use the folder to keep the newsprints that they collected neatly. The folder also contains crucial information and instruction about the event related to it. With the graphic hinting on who’s the featured singer and
The shirt is a further incentive for players that are actively participating in the events, it is only available for the top winners of a specific event. The shirt contains an exclusive fan-made album of the winners remixes only available through AR.
Instrument of Change is a campaign that creates a dialogue around the environmental and social implications of fast fashion. The design solution is an alternative and creative take, incorporating concepts of magic and sees fashion as protest.
Under the Undertow is an animated short about acknowledging your true potential and becoming a better version of yourself. Break free of the chaos that your shadow creates and acknowledge your worth through courage.
Carnality is a photobook about showing off the appeal of the obscured. Provoking Singapore's conservative take on moral and sexuality issues. Visualising intimate characteristics whilst capturing secrecy through suggestive undertones.
Less is More is a personalised application to aid students as well the backend system of schools. It streamlines workflow by cohesively connecting different platforms into a single application, improving efficiency for students during deadlines.
A postcard series visualising that our thoughts can sometimes be the worst to be in. Through the concept of "7 stages of grief", the audience will understand that people with mental health conditions deserve just as much support.