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Felicia Pardede

Swarovski, Accessory Designer

Diploma in Fashion Design, 2009

Fashion Studies


After Felicia obtained her diploma in NAFA, she completed her Masters in Fashion Design with Cum Laude at Istituto Marangoni in 2010. In 2011, she was awarded full scholarship and graduated with Masters in Luxury Design at Creative Academy in Milan. She was among the 20 students with design background worldwide to have received the scholarship.


To design is to share your passion and joy, to evoke emotions and be a part of people’s everyday lives.

Industry Experience

After her studies in Creative Academy, Felicia was granted an internship with Shanghai Tang in Hong Kong. In February 2012, she was promoted to Home/Hardgoods Assistant Designer. She worked alongside the chief designer and handled categories such as home fragrance, home decoration and tableware. In May 2014, Felicia joined Swarovski as Accessory Designer at the new Design Centre North Asia in Hong Kong. With a team of 6 international designers, she develops gift and fashion accessories with Swarovski Professional for customers in the North Asia region.