Project Virtual Runway

21 August 2020
The Straits Times

The Straits Times features Singapore’s first virtual fashion festival, The Front Row. Conceptualised by fashion veteran Daniel Boey, 55, the festival recreates a fashion week experience online. The event kicked off yesterday and will run till Aug 29. The online portal houses a 3D festival village which visitors can navigate to virtually attend runway shows, panels, workshops and podcasts. On show are 31 local and 10 regional labels - "designers we felt have the pulse on the future, who know how to adapt no matter what the economy throws at them", said Boey. Boey had the idea in April, around the time the circuit breaker was extended. Since March, his team, Daniel Boey Creatives, had been working on adapting the annual Nanyang Academy of Fine Arts fashion show to a partly virtual event. When the circuit breaker was extended by a month, he saw the potential to expand it to a festival for all to attend. All the events run on a schedule and after each day, they will be archived for easy reviewing, with the portal remaining up for 12 months. Some shows - like those of home-grown designers Max Tan and Gin Lee - were staged and filmed in Singapore. The two shows were shot in local art galleries.

View the full article here.

Source: The Straits Times © Singapore Press Holdings Limited. Reproduced with permission.