Fashion shows have been held in many interesting locations, but this may be the first time models will be strutting their stuff at a Jurong supermarket. Outsider, a new festival that aims to combine fashion and art, will take place from Oct 20 to 22 at Big Box HyperMart in Jurong East. One-third of the hypermart's space will be set aside for the event and the exhibits and live art will be placed along the aisles. Festival director Zachary Goh, 37, hopes that by holding the event at a supermarket, visitors will get the message that "fashion and art should be part and parcel of our lifestyle".
The event will feature 10 fashion labels from Singapore and the region, including Singapore's Voltaire.Visions, Hong Kong's Methodology and Makin Jan Ma, and China's Lanneret, as well as 10 home-grown artists including yarn and crochet artist Kelly Limerick, installation artist Sab Koh and multimedia artist Andrea Goh. Forty-five works by this year's fashion graduates from the Nanyang Academy of Fine Arts will also be on display in the Atrium from Oct 20 to 29. Some exhibits will include collaborations between fashion designers and visual artists. At least 2,000 visitors are expected during the three-day festival, which also includes free modelling and catwalk workshops organised by modelling agency Basic Models Management.
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Source: The Straits Times © Singapore Press Holdings Limited. Reproduced with permission.