This year marks the 600th anniversary of the creation of the Forbidden City in Beijing, and the 95th year since The Palace Museum was established. So far, the development of creative and cultural-based products and souvenirs (such as luggage tags and folding fans) of the Forbidden City has seen more than 10,000 items created with revenues reaching more than 1.5 billion yuan in 2017. These items has also afforded the City a more modern image. At present, the official website of the Forbidden City has several online shops linked to it. These products arrived in Singapore in 2018. The XUAN (玄) boutique located in Raffles Hotel is the first to introduce the exclusive "Forbidden City Collection" from The Palace Museum internationally. XUAN Founder Jennifer Li said in an interview with Lianhe Zaobao, that XUAN has been trying to promote Chinese cultural in Singapore and the region in a contemporary and innovative way, including the promotion of intangible cultural heritage; in recent years, the younger generation has taken to novel and interesting designs of the products. XUAN displays about 400 products at its flagship store and also works with local designers and art schools such as Nanyang Academy of Fine Arts.
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Source: Lianhe Zaobao © Singapore Press Holdings Limited. Reproduced with permission.