Diploma in Design & Media  

graphic image

Graphic design

This major provides the basic principles of graphic design, idea generation as well as developing an understanding of the nature of design through exploration and discovery. Emphasis will be on establishing the learners’ understanding and practice in visual communication skills, key transferable skills in problem-solving, critical and practical skills in graphic design. The module also provides students with the opportunity to select research and respond creatively to a subject of self-directed study, producing a substantial graphic design outcome, fusing their practical skills, conceptual ideas and interests that have resulted from previous modules.

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DM2071
Digital Design & Layout
This module introduces students to one of the fundamental skills of a designer, grid-based layout design, which involves mainly the grid system. Students will be required to use 2D vector-based applications and become proficient in the use of computer-generated layout design. Students will also explore the essential features, advanced typographical controls, smooth PDF integration and enhanced printing options to create varied artworks on desktop publishing, on the web graphics, and in other digital media.
 
DM2111
Creative Imaging
This module introduces students to tools of conceptual expression in photography. Through short assignments, students will start to develop their own methodology and style, and to utilise the tools of photography to express personal ideas. Students will have the chance to experiment with different ways to create images, such as with camera phones, pinhole and plastic cameras. Image authoring application will be introduced as a tool to inject creative expression into photographic imagery.
 
DM2112
Digital Graphic Images
In this module, students will learn how to create vector-based drawings from illustrative software. They will be taught the proper tools and using their found knowledge to create digital illustrations.
 
DM2119
Integrated Studio Project 2A – Graphic Design
This module requires students to complete an assigned project brief relevant to their major. Students are expected to demonstrate their skills and knowledge on their understanding gained throughout the semester. This is a development-based module which focuses on consultation, presentations, discussions and critiques of individual projects.
 
DM2171
Design in Context 1
This module introduces students the historical background and graphic styles from the pre-historic cave painting to the early nineteen century. It focuses on the ancient writing systems, invention of alphabet, illuminated manuscript and the impact of western printing technology from BC3500 to 1700AD. It creates awareness of the western typographic genesis and methodologies after Renaissance. Students will study the basic understanding of techniques and skills of typography and encourage them to relate the historical typography from a contemporary approach. They will learn to understand that type is the essence of visual communication and by extension of visual communication design.
 
DM2172
Typography – Type Hierarchy

This module introduces students to hierarchy in type by understanding the various distinction and function of information hierarchy. Attention is also placed on the traditions and principles of typography and using type as image making, and how these specialisations have translated in the realm of digital media. Students will learn to structure information based on their importance in a systematic order to facilitate reading.